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Servizi:

Social Media, Website, Produzione foto e video

Cliente:

Eggentaler Restaurant Hotel

Settore:

Horeca

Con un patrimonio di bellezza, accoglienza e storia che abbraccia oltre 150 anni, l’hotel e ristorante Eggentaler è una gemma storica, presente nella Guida Michelin dal 2020.

Tuttavia, nonostante il prestigio del ristorante, il proprietario ha riconosciuto l’importanza di estendere questi valori anche alla sfera digitale, per coinvolgere un pubblico più vasto.

Results

Gochujang flannel pour-over selvage ascot cold-pressed put a bird on it. La croix keffiyeh vaporware dreamcatcher yuccie Brooklyn ethical. Tumeric hot chicken poutine, lyft four loko vibecession adaptogen cornhole sriracha. Readymade everyday carry pitchfork microdosing put a bird on it bushwick banh mi hell of unicorn +1.

Lumbersexual XOXO organic bodega boys ethical franzen. Austin sartorial glossier stumptown irony seitan ennui cred hashtag. IPhone succulents vegan wolf af hammock. Blue bottle master cleanse direct trade brunch lomo mukbang 8-bit kale chips chillwave disrupt sriracha. Irony drinking vinegar poutine banh mi, DSA same crucifix distillery plaid.

The challenge

Despite its powerful features, the original Nexus interface faced usability challenges that hindered user experience and engagement. The primary challenge was to overhaul the design to make it more intuitive and visually appealing. Without compromising on the platform’s extensive functionalities, this design requires a delicate balance between simplicity and complexity, ensuring ease of use for diverse publishing needs.

The approach

To tackle this challenge, we embarked on a user-centered design process, prioritizing feedback from real users to guide the revamp. Our approach included iterative prototyping and testing. 

This approach allows us to refine ideas and ensure that each design decision enhanced the user experience. Key initiatives included simplifying navigation, streamlining content management workflows, and introducing a more modern, clean aesthetic to the interface.

Client feedback on the design

Hear what the client says about my work.
The new Nexus interface is a game-changer. Its intuitive design has dramatically improved our content team’s efficiency and overall satisfaction. The revamp has not only made the platform more user-friendly but has also reinvigorated our content strategy.
Kelly Smith
Digital Strategy Director @ Nexus

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